Honest comparison
Driftmap vs FullStory
FullStory is enterprise digital-experience analytics with deep retroactive search. Driftmap is the version a solo founder can afford and switch on in a minute.
FullStory pricing: Quote-only, sold to companies rather than individuals. Driftmap: free for 1,000 visits a month, then $15, $49 and $149.
What FullStory does better
Said first, and meant.
- Retroactive search over every interaction is genuinely powerful, and there is nothing equivalent here.
- Enterprise governance, SSO, compliance and support that procurement departments accept.
- Mature, large-scale infrastructure with the data-science tooling to match.
What Driftmap does that FullStory does not
- A public price you can read without talking to anyone, starting free.
- Set-up is one script tag, not an implementation project.
- It tells you where the money leaks and drafts the fix, rather than handing you a very good search box.
- An MCP server, so your AI assistant can query the data directly.
Which should you pick?
FullStory: Pick FullStory if you are an enterprise with a budget, a procurement process and an analyst to drive it.
Driftmap: Pick Driftmap if you are one to twenty people and want an answer today without a sales call.