Honest comparison
Driftmap vs Hotjar
Hotjar is the established name in replay, heatmaps and on-site surveys. Driftmap costs less, sets itself up, and is built around conversion rather than observation.
Hotjar pricing: Freemium, with paid tiers by monthly sessions. Driftmap: free for 1,000 visits a month, then $15, $49 and $149.
What Hotjar does better
Said first, and meant.
- On-site surveys and feedback widgets are a real part of the product; Driftmap has nothing like them.
- Heatmaps are mature and well understood by the people you will hand them to.
- It is a known quantity — a decade of documentation, integrations and people who have used it before.
What Driftmap does that Hotjar does not
- Nothing to configure. Driftmap reads your pages and picks the goal itself; you do not build funnels before seeing anything.
- Leaks are quoted in money and split by device, source, country and whether they had been before.
- It finds calls to action nobody clicks — a button produces no page view, so a funnel cannot see it.
- Driftmap starts at $15 a month and includes replay, journeys, goals and AI findings on every plan.
Which should you pick?
Hotjar: Pick Hotjar if surveys and polling your visitors matter as much as watching them, or if your team already knows it.
Driftmap: Pick Driftmap if you want the analysis done for you and priced for one person rather than a team.