Honest comparison
Driftmap vs Microsoft Clarity
Clarity is free and unlimited, and for session replay and heatmaps alone that is very hard to beat. Driftmap is for the question Clarity does not answer: where the money leaks.
Microsoft Clarity pricing: Free, with no volume limit. Driftmap: free for 1,000 visits a month, then $15, $49 and $149.
What Microsoft Clarity does better
Said first, and meant.
- It is free, with no cap on sessions or recordings. Nothing here beats free.
- Heatmaps are first-class, mature and genuinely good.
- It is backed by Microsoft, so it is not going anywhere, and it integrates with Bing and Clarity Copilot.
What Driftmap does that Microsoft Clarity does not
- Driftmap finds where your site asks for money — a checkout link, an app-store badge, an upgrade button — and makes that the goal automatically. Clarity has no concept of a goal.
- Every drop-off is stated in money once you say what a conversion is worth, and characterised by who it happens to.
- It writes and A/B tests the fix. Nudges are drafted, approved by you, then promoted or stopped on their own numbers against a control group.
- An MCP server, so an AI assistant can query your analytics directly — and even create the account for you.
Which should you pick?
Microsoft Clarity: Pick Clarity if you want unlimited session replay and heatmaps for nothing, and you are happy to draw your own conclusions from them.
Driftmap: Pick Driftmap if you want to be told where the money leaks and what to do about it, rather than shown recordings to interpret yourself.